Partnership

Recently I have been more keenly aware of the significance and necessity of partnerships.  Almost every project and client account I’m invited to involves a new relationship, necessary to successfully accomplish the goal.  Sometimes I derive more benefit, personally and in business, from the relationship than the project itself!

Over a decade ago I heard a non-profit sector expert tell us that the future of every non-profit organization is entirely dependent on their ability to form and maintain effective symbiotic relationships with other organizations.  

Relationships require energy, staff time and vision.  How often do you and I step back from task mode and strategize specifically about who we need and want to partner with.  Partnering also means listening and contributing - not just sucking the juice you need to accomplish your goals.  

Look at and think about your brand.  If your’re brave enough, invite others to reflect with you.  Your brand is essentially the shadow your organization or business casts.  I hope you see your partners in that snapshot.  If not, go find some.