Lodge at Twin Creeks - How’s it going?

I’m working on SEO, social media style and traditional, logo design, business cards, rack cards, website with CMS and online B&B registration for the Lodge at Twin Creeks.  

The project is good because it’s varied, stays interesting, and Peggy and Pat Wiens, the Lodge owners carry their vision of this new venture with so much enthusiasm and courage.  This energy is infectious.  This energy plus the obvious urgency to have guests register is motivating and I like it. 

The logo design was accomplished quickly because it was a collaborative effort with Matthijs at Exit170.  Matthijs has a critical design eye that complements my concept-broad perspective.  This moved us directly to business card and rack card design.  The business card print job is sourced to Print100.com.  I’m also considering VistaPrint and will probably try a small run of the rack cards first to check quality before committing.  Print100.com costs more but ensures and in my experience, delivers excellent quality product.

For online registration we’re considering a 3rd party provider, probably an embedded product from RezOvation.   The website content management system will be the all-new Breeze version of Abendago Media Works’ Trewform CMS.  This new release is fast, less expensive enabling us to keep our development costs down and shares the same, great user interface as the full Trewform CMS.

The excellent Google Places listing tool for business placement on Google Maps helps tremendously with search returns.  The free photo placement and detailed info input tool is great.  It should be used by every business, website or no website.  Yelp.ca is another one of these great, free resources.

So, time to stop writing about it and finish working the rack card proof.  Website design comps for approval after that and it’s off to the races, so to speak.