Your Front Door
As many of you know I have a hobby-maybe-bigger pre-occupation of late, with aquaponic gardening. I was reading an article recently with Murray Hallam and Sylvia Bernstein, two very well known leaders in the world of plants and fish. Here is an excerpt from PracticalAquaponics.com.
Murray Hallam. …Now, why do you think we need a website?
Sylvia Bernstein. You know, the reality today is that we connect to each other in many ways through the internet. If somebody is going to find you, chances are they’re going to do it through the internet. Even if they go, let’s take the scenario, they go to the farmers market and they see you there at your table, and they think “wow, Aquaponics, what’s that? Maybe I want to learn more about these people” .They’re going to go home and they’re going to look for you on the internet.
So the internet has really become the common store front for all of us, and your website is very much the front door. It’s your business on line, and that is where people get an impression of you, and so, their impression is either going to be “ooh” or “these people don’t know what they’re doing” or “they sell too hard” or “they’re very amateurish. Gosh, I’m not sure that I want to trust them with my food “, which is a pretty important thing…..Or, you’re going to get the impression that these are people that I can really relate to and that I want to do business with them. I want to really support them as local farmers. And the difference between website number one and website number two can really be some very minor differences, and we’re going to go into some of that in this class.
Murray Hallam. Sylvia, I can really relate to what you’re saying there because I know I do that, I tend to look at the website, you know, get the internet up when I’m looking for anything at all, even if I am about to go down the road to the Mall, I tend to look up the internet first, to get an idea of what I want…So true.
Sylvia Bernstein. You bet, and God forbid you can’t find them on the internet.
Murray Hallam. I think “What’s going on here?”
Sylvia Bernstein. Exactly; “What’s going on here? These people aren’t real. You know, they must be just slack, or whatever.” But all sorts of bad things happen!!! So, it’s very important. You know, it’s funny to think, that even as a farmer, you really do need to have a good internet presence that represents who you really are.
Take a look at the photo at the top of this post. Which door would you prefer to enter? Does your business have a website that is a suitable front door for your online visitors? Got one?-Great! Have you advertised? Can your front door be found online?
Today is Monday morning here. Have a great week!
