Is Facebook my website?

I get asked; “Should I invest in our FB presence or will it (Facebook) fade away soon?”  

My thinking is that if FB was leaving anytime soon, innovative integration and partnerships FB related would slow down. Innovation and FB related development definitely aren’t slowing down.  

F A C E B O O K    S T O R E F R O N T S 

What is now coined as f-commerce is evolving continually and quickly.  Online stores can be set up with providers such as Payvment.com.  Here are two examples.

 - https://www.facebook.com/DoLifeNow?sk=app_135607783795
 - https://www.facebook.com/bikerchicjewelry

F A C E B O O K    R E A C H 

FB is now extendable to your website via Open Graph.  For a while now we’ve been integrating FB live feeds into your website pages, now we can go the other way as well.  We’re jumping on this and would encourage you to consider this as well.  It is new, innovative and seems to be where online interaction between the target audience and your organization is headed.  

C U S T O M    F A C E B O O K    P A G E S

Make a great first impression with a welcome page!  Here is Target Baby’s FB page.  Other custom FB pages can detail your service.  Here are two examples.

• https://www.facebook.com/J.Damico.Marketing.Communications?v=app_4949752878&ref=ts 
• https://www.facebook.com/veddergrille?sk=app_198028816891495

So, why not just have a FB page instead of a website?  Good question.  All the features are certainly there.  Truth is, some people don’t spend time on FB.  I know, hard to imagine, yes?  A website anchor presence is still a very good idea.  

And why is all this new functionality so brilliant and suddenly so necessary?  Well, think about how and why FB works.  Fundamentally it is still about a ‘friend’ or ‘like’ connection responding to something on your FB site or FB enhanced website, and their 438 friends noticing.