Morning Images

Good morning,

What are your morning screen-views like? What is in your digital tool-belt?

My office desk includes a laptop dock with a nice, wide Samsung screen tethered to it.  Two printers, one digital and one 4-in-1 inkjet and a reassuring external hard-drive are in this line-up as well.. Speakers, keyboard, phone and tablet, active-files holder and we’re set.

The first 10 minutes of online. I work mostly in Google Chrome and Firefox browsers with numerous others loaded to test webpages in various environments.  Gmail and Outlook open up but hold no surprises because they’re both synced to the smart phone and tablet.  

Hootsuite is the newest tool. Tweetdeck served well for a time but I find now that Hootsuite handles the multiple client social media accounts we maintain, very well. The scheduling feature was a big draw.  Soon the Mozy logo pops up to notify me that this morning’s back-up of content is complete. Every day it is scheduled to work in the background and has been a life-saver several times when things went sideways.

Bookkeeping happens on Xero.com.

Google Calender is always open and here we organize the business and our life schedules.  Maureen and I share this calendar so we don’t have to plan work-schedules over dinner.  Daytime texting clears up any discrepancies and provides a great spontaneous link.  I know her schedule the moment she adds a meeting or out-of-town work event and similarly, she knows mine.  Active client events, deadlines etc are also on here. Each color coded and updated regularly.

Client projects are also organized on what was Google Sites, now Google Drive.  Soon a Wordpress admin area, Photoshop and Filezilla open and the workflow is underway!

Hope your day is productive and meaningful!

UrtheCast. A True Gamechanger

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Worth a look.  

Our familiar, beloved Google Earth is still images stitched together, renewed every few years. UrthCast will be LIVE video! Here is more detail about this Vancouver Tech startup’s incredible feat.

What have you done with your business lately that says ‘Gamechanger’ to your customers or clients? 

Best Kept Secret

We’ve all seen this phrase used in advertising again and again, yes?  The phrase ‘best kept secret’ quite frankly shouts; ‘We don’t have a marketing plan!’.  

Never before has getting the word out been so easy.  Truly.  Strategic email marketing, oodles of social media options, targeted print advertising…  What all these media options require is a plan.  

Who is your intended audience? (who cares?  who ought to care?)

What is your message?  How is your message/service/product unique from others.

What is your image, your brand, your reputation to be?

Let us know if we can help with this.  Don’t remain the best kept secret and definitely don’t tell others you think you are.

Monday Maintenance

I’m working with a new, small business called Monday Maintenance.  

Why ‘Monday’ Maintenance?  He says; “Monday is a new week, a new day, good things begin on Monday.”

What will the business do? He says; “What people need for their house, yard or property.”  Simple. Solid.

He will succeed I think.  The message is simple and completely about the customer’s need.  New ventures are exciting!  Good energy.  It’s Monday today.  

Heads up me.com email users

Getting calls from people unsuccessfully trying to connect with me.com email addresses this week.  Apparently not everyone’s me.com email is going through -we tested a few today and they bounced, with enthusiasm!  :)